You know it's the deal breaker when it comes to getting an iPhone - the apps. I've always thought of the iPhone as an empty shell of a swiss army knife which gets filled with a new instrument with each new app found. The app store was a revolutionary step forward in digital content content distribution. Whatever you want, you can get it, in a flash, from the internet to your iphone in less than a minute! Distribution was simply not that easy and fast a few years ago!
Here's an interesting little strip which describes the economics of the app store. After reading this, you'll be wanting to start learning how to develop apps!!
Anyone who's got an idea for an app and is interested in developing it...drop me a line xD